Tosh: Visual Identity for a Slow Fashion Label from Istanbul

tosh is a woman-owned fashion label based in istanbul, known for its handcrafted approach to outerwear and accessories. founded by a former aerospace engineer, the brand draws inspiration from aviation particularly in the silhouette and structure of its signature raincoats. durable, waterproof textiles meet bold colors and utilitarian design, resulting in pieces that are both playful and precisely constructed. this ongoing collaboration set out to reflect tosh’s core values: joyful design with purpose, functionality with flair, and a confidence stitched into every detail.